Product Guide

What it is

A curated, educational page that explains a category or a buying decision. Numbered sections are allowed, not required. The product appears where it genuinely fits.

Best for: Curated lists, educational content, and buying advice.

• Easy to read
• Multiple tips, mistakes, products, or recommendations
• Often compares or ranks options
• Works well for readers looking for quick answers

Pattern: 7 Things to Know Before Buying a [Product]

When to use it

• Cold traffic that does not yet know what to look for
• Categories with many options or technical terms
• Paid social, creator and email campaigns that need an educational landing page

What a Product Guide consists of

• 450 to 800 words
• 5 items by default
• 2 buttons by default
• Key points

1. 1

   A title with a number and a payoff

   “5 things to check before you buy…”. The number and what the reader gets, never “the complete guide”.

2. 2

   A short opening

   Under 50 words: the decision the shopper is facing, in their words.

3. 3

   The list

   Five items by default, three or seven only when the facts support it, never padded. Each is a specific claim, then one to three sentences of mechanism or consequence.

4. 4

   Product-neutral first

   Items one and two are criteria any buyer can use. The product is named from item three, once the reader agrees with the framing.

5. 5

   A picture beside the item it proves

   The list is split around a figure, and the numbering carries on after it.

6. 6

   The hand-off

   A key-points box and the closing button. A short FAQ only if there are two real objections.